Brand Activation Agency

Key Considerations When Choosing an Agency

In today's dynamic business environment, brand activation stands as a cornerstone for building a robust brand identity and nurturing customer loyalty. This vital process entails breathing life into a brand and amplifying its worth via a meticulously crafted array of strategic, customer-centric initiatives. The success of your brand activation can be determined by the agency you decide to work with. Westfield Rise has worked with a many agencies across Europe to deliver outstanding activations in our spaces. This guide will provide you with a comprehensive understanding of how to choose a brand activation agency that aligns with your business objectives. 

Understanding Brand Activation 

Brand activation is a multifaceted concept that goes beyond advertising. It involves creating a powerful, emotional connection between your brand and your target audience through experiential marketing, consumer promotions, digital campaigns, and other innovative strategies. 

Key Considerations When Choosing a Brand Activation Agency 

Experience and Expertise 

The first factor to consider when choosing a brand activation agency is their experience and expertise. Westfield Rise is a media powerhouse where we connect your brand with targeted and powerful audiences both on and offline with measurable results across the Westfield portfolio. An agency with a proven track record in your industry can provide valuable insights and strategies that resonate with your target audience. They should be able to showcase their previous work, including case studies and client testimonials, to demonstrate their capabilities. 

Understanding Your Brand and Audience 

The chosen agency must be able to understand your brand’s values, mission, USP and target audience. Westfield Rise can inspire and convert with its uniquely engaged audience. No one knows the Westfield audience better than we do. 

Creativity and Innovation 

Creativity and innovation are key to standing out from the competition. The brand activation agency you choose should be able to think outside the box and come up with unique, engaging strategies that captivate your audience and leave a lasting impression. Westfield Rise continuously pushes the boundaries to bring innovative campaigns to life. 

Campaign with Dior, Westfield Arkadia
Campaign with Dyson, Westfield Mall of the Netherlands
Campaign with Cadillac, Westfield Mall of Scandinavia
Campaign with Dinosaurs, Westfield La Maquinista

Finalising Your Decision 

Cost and Value 

While cost should not be the sole determinant in your decision, it is an important consideration. The agency you choose should provide a clear and detailed breakdown of their pricing structure and expected ROI.  

An agency that may charge a higher fee but delivers exceptional results and a high ROI may be a more worthwhile investment than a cheaper agency that fails to meet your expectations. 

Communication and Transparency 

Effective communication and transparency are key to a successful partnership with a brand activation agency. They should be open and honest about their strategies, progress, and any challenges they encounter. Regular updates and reports are essential in keeping you informed and ensuring the strategy is on track. 

Moreover, the agency should be receptive to your ideas and feedback. A collaborative approach can lead to a more effective and successful brand activation strategy. 


Lastly, consider the compatibility between your brand and the agency. This includes shared values, a similar work ethic, and a mutual understanding of your brand's goals and approach. A strong cultural fit can foster a productive and long-lasting partnership. 

Are you ready to create extraordinary brand moments across the Westfield universe? Contact us today. 

Picture of Nina Ricci at Westfield Chatelet des Halles