News & Insight

Tis season to create brand experiences and OOH campaigns that engage and convert. Westfield transforms into a playground for marketers to connect with audiences, generate in-store traffic, and spread the holiday spirit.

In a major leap forward for retail media and data-driven marketing, brands can now target around 600 shopper profiles across Westfield’s shopping centres.  

In an increasingly competitive travel industry, brands are constantly seeking innovative ways to attract and retain customers. One of the most effective strategies that has emerged in recent years is experiential travel marketing

Westfield Rise is not just another shopping centre; it is a pioneering concept that is redefining the way people engage with retail and entertainment in London.

Unibail-Rodamco-Westfield announces the expansion of Westfield Rise, the company’s in-house media and experiential division, to the US.

In today’s experience-driven world, brands are looking for innovative ways to connect with their audience on a deeper level. This is where an experiential event agency like Westfield Rise comes in.

Event sponsoring is a dynamic marketing strategy that offers automotive brands the opportunity to accelerate visibility, build trust, and engage directly with potential customers.

Westfield Rise looks at key trends and behaviours shaping experiences in our malls for 2025.

As businesses strive to engage their audiences more effectively, understanding MarTech becomes essential. This article looks into the meaning of MarTech, its components, and its significance in contemporary marketing strategies.

In today's experience-driven economy, capturing attention is crucial. Experiential events have emerged as a dynamic strategy to not only engage consumers but also drive sales.

Great brand activation ideas can be hard to come by, especially for companies in today's fast-changing and competitive tech and telecom markets.

Event branding is a powerful tool for businesses to create memorable experiences and engage with their target audiences. For big tech companies, this strategy plays a crucial role in enhancing brand visibility.

Understanding what a MarTech Stack is and how to build one tailored to your business needs can significantly improve your marketing efficiency and effectiveness.

How We Shop report reveals shoppers seek escapism, wellness and eco-education from retailers and brands.

Experiential retail, also known as retailtainment, is a modern approach to brick-and-mortar retailing focusing on providing customers with unique, immersive shopping experiences.

Outdoor branding, once the exclusive domain of billboards and posters, has undergone a remarkable transformation in the age of big tech.

Signature spaces: our favourite XL indoor spaces to activate for Winter

OOH, or Out-of-Home advertising, refers to any advertising that reaches the consumer while they are outside their home. OOH has evolved to become a dynamic, innovative, and effective advertising medium, using advancements in technology.

In today's competitive market, the concepts of brand and customer experience have become more crucial than ever. They are no longer just buzzwords thrown around rather but foundational elements that can make or break a business.

In the competitive world of retail, creating a memorable experience for your customers is paramount. Experiential events not only engage your customers but also foster loyalty, encourage word-of-mouth marketing & boost your in-store sales.

In today's competitive retail landscape, standing out is crucial. Retail marketing and in-store campaigns offer a powerful way to engage customers, drive sales, and build brand loyalty. Let's explore the top ten benefits:

Our favourite Paris 2024 Olympic Games activations

Discover the role of big data in predictive marketing and how this provides businesses with unique ways of interacting with their customers, offering personalised experiences and targeted marketing strategies.

Brands are continually exploring innovative ways to capture attention, with a notable trend in OOH advertising being the rise of 3D special builds.

In-store marketing brand activations are designed to bring brands to life within the retail environment. Let's explore a variety of activation ideas and how they can enhance your retail strategy.

From leveraging social media to creating immersive in-store experiences, there are many ways for beauty brands to make their mark.

Discover how brands can score big at sporting events

From masterclasses to innovation pitches, panels (including our very own Grace Charge) to merchandise, we got clued up on the key issues affecting the advertising world.

In the ever-evolving world of digital marketing, the term 'big data' has become a buzzword. But what exactly is big data marketing?

The Westfield London Nature Reserve – creating a community hub and finding opportunity in a previously unloved space

In today's competitive market, the concepts of brand and customer experience have become more crucial than ever. They are no longer just buzzwords thrown around rather but foundational elements that can make or break a business.

Digital Out-of-Home (DOOH) advertising is revolutionising the customer brand experience by integrating innovative technologies with traditional out-of-home advertising methods.

Event branding helps big tech companies create memorable experiences, boost brand visibility, launch products, and build industry leadership.

As a brand manager, you are likely to be constantly seeking innovative ways to engage your audience and create memorable experiences that will resonate with them.

There’s no doubt that sports is incredibly emotive and passionate - but how do brands find connection with these fans that’s different, relevant and memorable?

Understanding and implementing innovative strategies to enhance the drive-to-store effect is crucial for retailers. Let’s examine five potential marketing strategies that retailers can make use of.

How we can use data to elevate your media experiential campaigns.

Westfield becomes a partner of the Paris 2024 Olympic and Paralympic Games.

Westfield Rise is honoured at the 2023 Media Agency of the Year Award ceremony as a jury and sponsor of the Media Performance Award.

Read this article to discover spaces beyond cookie-cutter activations that took place in our centres.

Let’s take a look at the strides we’ve made to shape the future of DOOH experiences.

Attention has become one of the most valuable currencies for brands. Our latest research, The Rise of Attention conducted with Lumen, explores how and where attention is truly earned, and what this means for advertisers.