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News & Insight

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The Westfield London Nature Reserve – creating a community hub and finding opportunity in a previously unloved space

Timberland x Nature Reserve 

Unibail-Rodamco-Westfield announces the expansion of Westfield Rise, the company’s in-house media and experiential division, to the US.  

Westfield Rise launches in the US     

In today’s experience-driven world, brands are looking for innovative ways to connect with their audience on a deeper level. This is where an experiential event agency like Westfield Rise  comes in.

Role of the Experiential Event Agency

Event sponsoring is a dynamic marketing strategy that offers automotive brands the opportunity to accelerate visibility, build trust, and engage directly with potential customers. 

Event sponsoring your automotive brand

 Westfield Rise looks at key trends and behaviours shaping experiences in our malls for 2025. 

Trends and predictions at Westfield Rise

 In today's experience-driven economy, capturing attention is crucial. Experiential events have emerged as a dynamic strategy to not only engage consumers but also drive sales. 

The Key to Unlocking Sales

Great brand activation ideas can be hard to come by, especially for companies in today's fast-changing and competitive tech and telecom markets. 

Creative Brand Activation Ideas 

Event branding is a powerful tool for businesses to create memorable experiences and engage with their target audiences. For big tech companies, this strategy plays a crucial role in enhancing brand visibility.

Pros and Cons of Event Branding 

How We Shop report reveals shoppers seek escapism, wellness and eco-education from retailers and brands. 

How we Shop: From Play to Purpose

Experiential retail, also known as retailtainment, is a modern approach to brick-and-mortar retailing focusing on providing customers with unique, immersive shopping experiences.

Experiential Retail Explained

Outdoor branding, once the exclusive domain of billboards and posters, has undergone a remarkable transformation in the age of big tech.

How Outdoor Branding Has Evolved 

Signature spaces: our favourite XL indoor spaces to activate for Winter

XL indoor spaces 

OOH, or Out-of-Home advertising, refers to any advertising that reaches the consumer while they are outside their home. OOH has evolved to become a dynamic, innovative, and effective advertising medium, using advancements in technology.

Out Of Home Activation Ideas

In today's competitive market, the concepts of brand and customer experience have become more crucial than ever. They are no longer just buzzwords thrown around rather but foundational elements that can make or break a business. 

Brand & Customer Experience

In the competitive world of retail, creating a memorable experience for your customers is paramount. Experiential events not only engage your customers but also foster loyalty, encourage word-of-mouth marketing & boost your in-store sales.

Experiential: Ideas to Drive Sales

In today's competitive retail landscape, standing out is crucial. Retail marketing and in-store campaigns offer a powerful way to engage customers, drive sales, and build brand loyalty. Let's explore the top ten benefits:

Top 10 Benefits of Retail Marketing

Our favourite Paris 2024 Olympic Games activations 

Paris 2024: the place to play 

Discover the role of big data in predictive marketing and how this provides businesses with unique ways of interacting with their customers, offering personalised experiences and targeted marketing strategies. 

Big Data’s Role in Predictive Marketing

Brands are continually exploring innovative ways to capture attention, with a notable trend in OOH advertising being the rise of 3D special builds. 

OOH Advertising with Special Builds

In-store marketing brand activations are designed to bring brands to life within the retail environment. Let's explore a variety of activation ideas and how they can enhance your retail strategy. 

In-store Brand Activations Ideas 

From leveraging social media to creating immersive in-store experiences, there are many ways for beauty brands to make their mark.  

Top Strategies for Beauty Brand Retail

Discover how brands can score big at sporting events

Sporting moments

From masterclasses to innovation pitches, panels (including our very own Grace Charge) to merchandise, we got clued up on the key issues affecting the advertising world.

What we learnt at Mad//Fest 2024

In the ever-evolving world of digital marketing, the term 'big data' has become a buzzword. But what exactly is big data marketing?

What is Big Data Marketing?

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Find all the latest opinions, updates and news from Westfield Rise and the retail media world. The top place for all things experiential, media and advertising.

News and Insight | Westfield Rise Europe

News and Insight

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