Our retail media group, partnerships & creative solutions

Westfield Rise has long-established relationships with our media partners and our most successful partnerships are founded on a joint approach to market. We will always recommend solutions that best meet brand objectives throughout the customer journey, and digital out-of-home is just one touchpoint. When you contact Westfield Rise, we’ll recommend an approach once we understand your objectives and put you in direct touch with our media partners.

We are flexible to work with brands and agencies through your preferred buying route. We work together with our media partners in responding to briefs. If an advertiser wishes to buy media sites contracted to our media partners, in most cases this is done directly with the media partner.

Westfield Rise can act as a single point of contact for multi-regional or multi-centre briefs and/or for briefs packaging digital out-of-home screens with experiential space or non-digital media. The digital-out-of-home assets can be bought from Westfield Rise or from the media partner – the price will be the same.

There is a clear delineation of which assets are sold by Westfield Rise and which assets are contracted to our media partners. Either Westfield Rise or our media partners can act as a single point of contact to guide you to the best solution. When you contact Westfield Rise, we will put you in touch with the media partners for the malls you are interested in.

For campaigns using our media partners’ assets, the media partner will take care of content management and campaign reporting. For all other media assets, Westfield Rise will manage the delivery. Westfield Rise will provide a single point of contact for advice on all operational delivery aspects for campaigns using multiple assets to help you every step of the way.

Yes, the majority of our media partners own or partner with leading SSPs to enable automated and programmatic trading.