Brand Experience - Experiential Activations

Experiential

We work with agencies and clients direct to host great experiential. Whether you need a space for sampling, an outdoor site to host an unmissable event, or you are seeking an area primed to drive shoppers to store, we can provide the perfect space.

No. Experiential sites

Shoppers open to new brands¹

Size range

25-sqm

When it comes to generating awareness and demand, live experiences are a vital part of the marketing mix. Onsite events offer a fast, effective way to boost your connection with your existing audience and our own. Building personalised, authentic experiences drives product engagement and brand affinity, leading to better brand loyalty and increased sales.

Higher loyalty: Experience drives 2/3 of loyalty today – more than branding and price together, according to Gartner Peer Insights.
Quicker conversion: 74% of marketers cite events as their most important demand generation tactic, according to Forrester Research.

The combination of our captive, engaged audience and private spaces is a creative’s dream. It allows us to push the boundaries of what’s possible – creating a true playground for brands to physically reach their target audience in a safe, controlled environment. Seeing brands build 10m high chocolate fountains, giant spiders emerging from a façade and giant spacemen suspended from the roof is all part of what makes Westfield such a unique space.”

Grace ChargeDirector of Brand Experience & Partnerships Europe, Westfield Rise