Paco Rabanne - Case Study
Paco Rabanne
Immersive campaign for Paco Rabanne Phantom
Westfield les 4 Temps’ iconic Place du Dôme was ideal for this immersive, memorable campaign for Paco Rabanne’s Phantom fragrance.
Centre

Westfield Les 4 Temps

Country

France

Objective

Product launch

Agency

Clear Channel France & Publicis

Products sold on site
+
Advertising space
+sqm

Introducing a captivating 2-week activation: Immerse yourself in the world of Phantom, the latest men's fragrance by Paco Rabanne. Embarking on a global journey with a focal point in France's Westfield Les 4 Temps, this promotion promised our visitors an unparalleled experience.

Visitors could engage their senses in a symphony of scents at the interactive animations, offering a chance not only to sample the fragrance but also to buy it at the Sephora sales point located nearby. Elevating the spectacle, the Paco Rabanne visuals grace'd' the Digital Dream 360° screen, resonating across social media and even making their mark on television. This avant-garde celebration showed how innovation meets olfactory artistry, redefining the boundaries of engagement and luxury.

Key facts

  • 360° campaign with on and off-line assets in the centre

  • 1,000 products sold on site

  • 350 sqm of experiential and media sites booked


Paco Rabanne - Case Study
Paco Rabanne's takeover on Digital Dream
360° and immersive screens displaying Phantom's campaign
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Interaction with visitors through games and animations
Visitors could enjoy virtual games to discover the new perfume and scents
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Direct drive-to-store opportunities with Sephora
Visitors could try on the product on site and then go to Sephora to convert it.