Westfield Forum des Halles
360° media campaign
Global streaming service Netflix came to us to create a campaign featuring 360° media domination for seven weeks across the centre, including, static media, DOOH, co-marketing (social, CRM, press release, etc.), Christmas decorations – on Paris’s biggest Christmas Tree, no less – and ice rink sponsorship.
Over the course of the campaign the centre’s massive billboard, the Marquee, was filled with funny messages, sharing the brand’s latest news to visitors to the mall and keeping them entertained – and have them coming back for more – with events and gifts distribution. VIPs were invited to share the campaign on their own social media, including ‘Emily in Paris’ star, Lily Collins.
With nearly 930k visits to the store across the campaign (10 November 2022–5 January 2023; up 18% against pre-Covid footfall in 2019) and a massive positive response on site from visitors taking and sharing pictures of the Marquee and in front of the tree – including stars such as Alban Lenoir and Camille Cerf – Netflix’s aim to increase awareness was firmly achieved.