The headline sponsorship saw branding of London’s iconic ice rink and Europe’s tallest Christmas tree on ice dressed in Wonka colours with a bespoke Wonka top hat! A multi-touchpoint campaign across key landmarks in London, Wonka went all out to promote the much-anticipated film. For Westfield Rise, we secured Wonka as the headline sponsor for the Ice rink for 8 weeks.

It was supported by branding around the rink, the festive tree and used a variety of digital, static and OOH assets, alongside vast digital marketing support on both Westfield and Ocean Outdoor’s inventory.

We boosted the campaign with a VIP launch night, where 250 attendees including press, influencers and partners were invited.

It was a great example of how we can collaborate with marketing, events and press to deliver impactful campaigns you can’t miss, amongst the flurry of many messages shoppers receive during the Christmas period.