For 2 weeks starting on Black Friday, Sega dominated the Atrium entrance to promote the new "Sonic Superstars“ game. Shoppers looked up in awe at an enormous Sonic sprinting through the sky in search of golden rings, marveled at the giant Lego Sonic statue, and interacted with the great vinyl floor that ran from the Atrium to the experiential site to race across Bridge Island. There were multiple photo opportunities for shoppers and the activation proved very popular. As an added bonus, the Sonic mascot also made an appearance over the weekend. A great example of how far good creative can make all the difference, and inject a little joy in the everyday.