Van Cleef & Arpels
Step into Spring with Van Cleef & Arpels
Celebrate Spring with Van Cleef & Arpels' enchanting garden installation at Westfield Valley Fair, featuring the iconic Alhambra, Perlée, and Frivole collections.
Centre
Westfield Valley Fair
Country
US
Objective
Brand awareness
Day Duration
To celebrate the arrival of Spring, Van Cleef & Arpels imagined an immersive installation at Westfield Valley Fair. Guests made their way through the installation and discovered the Maison’s imaginary garden of creations.
Various high jewelry and timepiece collections were displayed, and the iconic Alhambra, Perlée and Frivole collections were just a few of the pieces presented throughout the installation.
The objective was to amplify awareness and build buzz for their seasonal collection.