Tudor x Rüschenbeck
Tudor x Rüschenbeck
Amplifying Brands Together: Tudor and Juwelier Rüschenbeck's Collaborative Success
Tudor & Juwelier Rüschenbeck's joint campaign spotlighted watches, 'Born to Dare' ethos, backed by a strong media push with David Beckham as ambassador, resulting in a successful debut collaboration.

Westfield Centro




Sales/Awareness campaign

Sales increase

For proof that two ‘heads’ are better than one (as the old saying goes), look no further than this campaign, which paired Swiss watchmaker Tudor with Westfield Centro’s jeweller tenant Juwelier Rüschenbeck for a month-long activation in September 2022.

Designed to raise awareness and enhance brand exposure and sales for both parties, the campaign centred around Tudor’s watches and ‘Born to Dare’ manifesto, with a stunning experiential stand in the Mitteldom. Visitors to the stand were invited to learn more about the Swiss-made watch brand’s expertise ­– it is part of the Rolex company – and try its timepieces out for themselves, with the aim to increase sales in the onsite Rüschenbeck store.

Supported by a strong media campaign that included UDS, escalator branding and giant outdoor posters to create further recognition for both brands (it didn’t hurt that Tudor’s brand ambassador is former footballing legend, David Beckham), the result was a hugely successful ‘first’ for both parties, neither of which had engaged in a campaign of this kind before. Proof of another well-known phrase (thank you, Aristotle): that when it comes to successful collaboration, the whole is greater than the sum of its parts.

Key facts

  • Month-long activation with strong messaging

  • Strong media support, included UDS, escalator branding and giant outdoor posters 

  • Hugely successful awareness-raising ‘first’ for both parties


A successful first for all parties; Rüschenbeck’s October 2022 sales figures were up by 130% compared to those in October 2019 (pre-Covid).

Tudor Image Carousel 1
A strategic pop-up installed in the main alley of the centre
Tudor x Rüschenbeck have set up a showroom pop-up where visitors could touch watches
Tudor Carousel 02
Large Tudor x Rüschenbeck outdoor formats
The brand took over our XL outdoor media formats to increase visibility outside the shopping centre.
Tudor Carousel Image 03
Large indoor formats for a full domination
Mitteldom's large media formats were booked by the brand, jointly with experiential stand.