Always going beyond the ratecard to create innovative and memorable brand moments, our Germany team helped Sephora create magic in the skies for Christmas. As part of a series of festive activities, Sephora created a mesmerizing show for four days that captivated visitors and got them in the mood for the season. With each synchronized drone movement, a visual experience was created that was both enchanting and unforgettable. To make the experience even more special, SEPHORA had a surprise for visitors: anyone who made a purchase in-store after the drone show received a little gift to continue the festive cheer.

This was accompanied by a premium social media package, and we made an exception to making a centre announcement in mall to announce the show. An all-round success, the drone show not only enhanced the festive atmosphere but also drove significant foot traffic to Sephora’s store, resulting in increased sales and customer engagement. The positive feedback from visitors and the seamless execution of the event highlighted the strength of our partnership with SEPHORA and the Westfield Centro team. To watch a glimpse of the show, check out our video here