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Samsung Galaxy Live
Samsung Galaxy Live creates the experiential dream for Gen Z and Westfield shoppers
Multiple activation zones culminating in an epic outdoor gig by Polish rising star Sarah James
Centre

Westfield Arkadia

Country

Poland

Objective

Brand awareness and engagement

visitors
+
footfall increase
+%

At Westfield Rise, we always say that the sky is no limit. Westfield Arkadia, Poland, was a perfect example of this, as we celebrated Back to School weekend with some real stars and a smashing event with Samsung. Not one, but five Galaxy zones were installed in the mall, where participants could enjoy attractions throughout the day, such as the opportunity to personalize their smartphone, unique product zones, selfie zone, Bubble tea zone, chillout zones...what more could you ask for?

There was also plenty of things to keep people entertained on the green at the front of the mall. Creative workshops, contests with prizes and meet ups with their favorite YouTubers and TIkTok stars. The pièce de résistance was using our great outdoor space for concerts by nita and Sarah James 🤩🎤

With our PR and social mentions at Westfield Arkadia going through the roof, the Galaxy Live event once again proved our spaces are perfect for those big wow moments for everyone.

Spaces taken over by Samsung both indoors and outdoors…there was content for everyone, wherever you looked.

Now that’s how we ease kids (and parents!) back into the school term!

Key info:

  • Influencer communication reach (430 000 UU)

  • 170% KPI in social media reach

  • 22 Brand Stores with concert live streaming on POSTV

  • YouTube live streaming total reach (48 000 UU)

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