Polestar - Pic 1
Polestar's EV Showcase
Polestar Sparks the Future with a 10-Month Campaign Showcasing Dynamic EVs at Ruhr Park Center.

Ruhr Park




Brand awareness & Market entry

Month Duration

If the future is electric, then Swedish car company Polestar Automotive Holding was leading the charge at this 10-month campaign at our Ruhr Park centre, which kicked off in September 2022.

The activation centred around the brand’s flagship model – the all-electric Polestar 2 – in a campaign designed to raise awareness of its dynamic, high-performance electric vehicles as it entered the German market.

Polestar set out its stall out in style by installing a cube-shaped structure that showcased the brand’s vehicles and inviting visitors to take them out for appointment-free test drives nearby.

While intentionally designed to be reminiscent of a traditional car showroom, its sleek design and small physical footprint – just 6 by 9 metres – made it clear that this innovative, sustainable, electric car brand has its eye firmly fixed on the future.

Key facts

  • 10-month experiential and awareness-raising campaign

  • Pop-up onsite

  • Appointment-free test drives available nearby

The demand for electric vehicles and test drives has continued to rise. As a densely populated region, the Ruhr area offers enormous potential. The Ruhr Park is centrally located and with its connection to the A40 and A43 it is the perfect location for our Polestar Space.
Willem BaudewijnsManaging Director Polestar Germany
Polestar - 2
Polestar - 3
Polestar N°3