If the future is electric, then Swedish car company Polestar Automotive Holding was leading the charge at this 10-month campaign at our Ruhr Park centre, which kicked off in September 2022.

The activation centred around the brand’s flagship model – the all-electric Polestar 2 – in a campaign designed to raise awareness of its dynamic, high-performance electric vehicles as it entered the German market.

Polestar set out its stall out in style by installing a cube-shaped structure that showcased the brand’s vehicles and inviting visitors to take them out for appointment-free test drives nearby.

While intentionally designed to be reminiscent of a traditional car showroom, its sleek design and small physical footprint – just 6 by 9 metres – made it clear that this innovative, sustainable, electric car brand has its eye firmly fixed on the future.

Key facts

• 10-month experiential and awareness-raising campaign

• Pop-up onsite

• Appointment-free test drives available nearby