In the bustling city of Barcelona, two fantastic activations took centre stage during the Pokémon GO “Gotta Catch 'Em All” event. Our experiential site at Westfield Glories and Westfield La Maquinista offered a great platform for a meet and greet with the infamous Pikachu and Eevee, where queues went around the block. The highlight was the exclusive capture of specific Pokemon within our centres – a must do for Pokemon fanatics for extra bragging rights. The client used experiential spaces, non-digital media and our production services to make this a memorable event for all.