Kiehl's image
All aboard Kiehl’s NYC inspired skincare train
Celebrating Kiehl’s heritage with a contemporary and immersive multi-touchpoint New York experience for shoppers.

Westfield Arkadia, Wroclavia, Westfield Mokotów




Increase sales and strengthen brand image

skincare consultations

L’Oréal’s goals were to increase sales of Kiehl's facial care products and strengthen the brand image. In order to achieve these goals, our partner decided to create a spectacular pop-up referring to the brand's roots – NEW YORK. All aboard a 360 degree customer journey into the Kiehl’s world of skincare, where there were areas for gamification, education and rewards. Invited influencers, discounts, samples, games and consultations were abundant throughout the 2 weeks. A great experiential design that left customers fully engaged, with a comprehensive understanding of Kiehl’s products and values. We were fortunate to host the campaign in all of our top 3 shopping centres in Poland, with an extra bonus opportunity to sell products at the stand in Wroclavia. With the help of Westfield Rise, the teams sought out high footfall areas, in close proximity to major beauty retailers for effective drive to store.

The experiential adds to the list of amazing campaigns activated in Poland Westfield Rise, with Beauty being one of the strongest categories. Poland’s team are becoming synonymous for great beauty campaigns, due to the quality of our assets, audience and effective drive to store capabilities. New brands, repeat business, events, media and experiential – the Poland team at Westfield Rise keep delivering stellar campaigns!

The stand activations definitely reached their goals, we built a customer base, doubled our sales in a given month, recruited customers and introduced them to the brand in general. All the campaigns were very popular, so this is a very big success.
Kiehl'sMarketing Manager
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