IWC
IWC launched the US tour of their “Big Pilot Roadshow”
IWC launched its US “Big Pilot Roadshow” at Westfield Century City with a VIP event featuring exclusive cocktails, a performance by Max Schneider, and holograms of brand icons.
Day Duration
Fans joined the Bolts for Draft Fest at Century City, taking over several event areas for a large-scale celebration. The event featured a 3-level stadium-style experience with multiple ticketed zones for fans, season ticket holders, VIPs and sponsors.
Guests experienced a live-stream of the NFL draft on a large LED screen, live music, bars and concessions, private parties, press conferences, panel discussions and appearances by Chargers street teams, cheerleaders and current/previous Chargers players. The official “War Room” was also onsite, where Coaches and Ownership conducted the official draft.
The objective was to make noise around the Los Angeles Chargers NFL Draft Day.