Gymshark's immersive gym floor

Westfield Stratford City welcomed Gymshark's dynamic We do Gym campaign to the Gallery. The activation, 'The Cube', invited shoppers to challenge their friends, family or even The Cube for a chance to win exclusive Gymshark merchandise & vouchers. With a successful launch for their physical store in Stratford, the brand understood the importance of bringing great experiences into the 3rd space, to entice a wider audience to understand the excitement of the brand.

For an impactful activation, Gymshark dominated the Gallery through the additional use of the LED digital landscape overlooking the site.

Can you beat the gym?