Chargers Draft Fest
Chargers Draft Fest: A Multi-Level Fan Experience at Westfield Century City
Join the Chargers at Century City's Draft Fest for a multi-level event with live NFL draft coverage, VIP experiences, and exclusive fan interactions.
Centre
Westfield Century City
Country
US
Objective
Brand awareness
Duration
Fans joined the Bolts for Draft Fest at Century City, taking over several event areas for a large-scale celebration. The event featured a 3-level stadium-style experience with multiple ticketed zones for fans, season ticket holders, VIPs and sponsors.
Guests experienced a live-stream of the NFL draft on a large LED screen, live music, bars and concessions, private parties, press conferences, panel discussions and appearances by Chargers street teams, cheerleaders and current/previous Chargers players. The official “War Room” was also onsite, where Coaches and Ownership conducted the official draft.
The objective is to make noise around the Los Angeles Chargers NFL Draft Day.