Burberry
Discover Burberry's Lola Bag: A Bold, Quilted Pop-Up Experience
Experience Burberry’s bold pop-up celebrating the Lola bag, showcasing its modern design through immersive architecture and tactile contrasts.
Centre
Westfield Valley Fair
Country
United States
Objective
Product launch
Number of days
Burberry invited guests to discover their installation celebrating the Lola bag, a quilted modern twist on Burberry's classic house code. The pop-up was a luxurious and experiential piece of architecture that immersed visitors in Lola’s design and attitude.
Exploding Lola’s design elements to embody the bag’s distinctive attitude – smart, sexy, strong, and present – the pop-up confidently contrasted color, shape, and tactility. Layers of padded quilting created a sensual textured touch while the enlarged TB monogram signaled that a distinctly Burberry experience awaited.
The global objective was to showcase and celebrate a modern twist on an iconic bag.