To celebrate Schwarzkopf had a Barbie pop-up salon event at The Atrium in Century City. The Travel In Style salon brought visitors hair treatments using the Henkel-owned brand’s BlondMe range. The experience promised to take visitors on a “journey to travel and explore their style”, and shoppers were able to receive hair styling services at travel-themed salon stations.

Guests also had the chance to win prizes including hair styling experiences, limited edition Barbie-themed hair products and BlondMe hair care products. The pop-up featured travel destination photo areas for visitors to capture and share their experiences.