From 22nd July to 8th September, Adidas chose Westfield Forum des Halles, right at the heart of Paris, to offer visitors fun activations, by creating the ultimate Adidas GroundParis playground. Creating an extensive programme where people could try their hand at dance, cycling, skateboarding and parkour, (let’s not forget the football pitch and basketball court) alongside sports and cultural personalities. An extra bonus in the evenings, where Adidas hosted musical gigs with surprise guests such as Tony Parker, Djibril Cissé, Ninho.