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L’Oréal Luxe
Super brand power: L’Oréal Luxe first brand to launch a magical and visual feast for the holidays with the HALO digital domination
Sweden’s most anticipated advertising opportunity is launched with 4 of the biggest beauty brands over the Christmas period

Mall of Scandinavia




Brand and product engagement

HALO inaugural brand

L’Oréal Luxe invited shoppers into their magical holiday world alongside luxury brands Yves Saint Laurent, Lancôme, Valentino and Giorgio Armani. The brands created a total mall media domination which utilised experiential, digital out of home and online media.

Throughout the 2 week campaign, shoppers were delighted and treated to masterclasses, on hand professional advice and consultations as well as free samples. And for those who wanted a truly personalised gift for Christmas, the product engraving by an artist was the extra special treat. Results were in: reaching a minimum of 100 customers a day returning to receive a gift upon purchase in store.

What makes this campaign more special was it highlighted the new innovation of the HALO, the latest DOOH product from Westfield Rise and Ocean Outdoor. With L’Oréal Luxe as the perfect inaugural brand to showcase the 6 sides of DeepScreen™ and 280 square meter of LED. The HALO will transform the way of customer interaction with physical and digital brand experiences and we are thrilled to see its popularity going strong in 2024.

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